According to KISSMetrics, the probability of selling to a new customer is between 5 and 20%. The probability of selling to an existing customer is between 60 and 70%. Some may not think this applies to real estate, but in fact, it does. 52% of Americans will buy a home in the next five years. That means of all the thousands of leads you may be sitting on today, there is a significant number ready to take action on a real estate transaction.
At Onboard, we talk about consumer engagement quite a bit, and that’s something I’ll be discussing next week at the Fall RESO Conference in Nashville. Consumer engagement can apply to new leads coming into your site, but it can also apply to existing contacts that may have been stagnant for a while. With AddressReport, we have a complete consumer engagement system. It can be used to generate and nurture new leads, but it can also be used to resurrect or reconnect with leads you already have.
Watch this video if you’re interested in learning more about AddressReport. And if you’re planning on attending RESO next week, let’s connect. I’d love to discuss the impact automated consumer engagement can have on your business.
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