AddressReport created an entire lead generation system through Onboard’s local and property information.  They developed elegant, easy-to-read property reports using a wide variety of information on every property in the country.  Visitors interested in downloading the property report supply their contact information.  AddressReport then has an automatic e-mail campaign 1-3 times per week highlighting changes in the property.  This compelling content has excellent results – seeing initial open rates above 80% and rates topping at 35%+ after three months.

AddressReport is a great example of not only how to effectively capture a lead on your site, but how to nurture that lead until they are ready for purchase.

What they Used

AddressReport produces elegant property reports.  View a sample of their report here.