Realtor.com discovered that 30% of people who submit a form on an address will sell that home within a year. In order to capture seller leads on their website they created a tool called “Connection for Sellers.” The tool produces high quality prospects and keeps their agents in front of homeowners contemplating a move.
What they Used
- Market trend data on home prices
- Area Information
- Automated Valuation Model (AVM)
Realtor.com is on the front end of a budding trend to attract seller leads through technology. Onboard Informatics has the local and property data needed to create this tool.