Realtor.com

Realtor.com discovered that 30% of people who submit a form on an address will sell that home within a year. In order to capture seller leads on their website they created a tool called “Connection for Sellers.”   The tool produces high quality prospects and keeps their agents in front of homeowners contemplating a move.

What they Used

  • Market trend data on home prices
  • Area Information
  • Automated Valuation Model (AVM)

Realtor.com is on the front end of a budding trend to attract seller leads through technology.  Onboard Informatics has the local and property data needed to create this tool.