Money Magazine utilizes Onboard’s local data to create their Best Places to Live series. Over the year, the story pulls in over 50 million unique visitors to the Money Magazine site. Onboard provides detailed data on elements of an area like affordability, safety, school quality, diversity and leisurely activities.
Local data can fuel compelling content that has the ability to drive traffic and boost brand awareness through pick-up from other media outlets. Onboard has several clients that utilize this strategy.
What they Used
These datasets were the foundation of the algorithm Money used to rank the top cities. This story generates traffic, views, and awareness for the brand.